of the most important things all adjudicators on the SIAL Innovation
Awards jury must do each
is to take time to think beyond our personal feelings about the items
submitted for evaluation.
whether the products have a clear and solid value proposition for
their intended target
is much more important than simply liking or disliking a product on a
personal level. Once we
a list of products against that criteria, we really get down to work!
Individually and then as a
we evaluate the submitted products on innovation platforms; recipe,
and positioning are the 4 criteria that are weighed as our jury works
through the evaluation
to choose the top
10 most innovative products.
Canada, which includes the SET equipment and technology section, is
an integral part of the SIAL
the leading global network of shows dedicated to the food industry,
with seven shows (SIAL
SIAL Canada Montreal, SIAL Canada Toronto, SIAL China, SIAL Middle
East, SIAL InterFOOD
and the all-new SIAL India Inspired by SIAL) and brings together
14,000 exhibitors and 330,000
from 200 countries. Established in 2001, SIAL Canada is the fruit of
three agencies’ labour,
of whom are shareholders in the event: the ADAQ (Association des
détaillants en alimentation du
the Agri-Food Export Group Quebec-Canada, and Comexposium.