Sustainable tourism operators in Southeast Asia can now enter the 2 nd ASEAN Sustainable
Tourism Awards (ASTA), which have been launched as part of ASEAN’s Tourism Strategic
Twenty sustainable tourism winners – two from each ASEAN member state – will receive a
package of benefits that will raise their business profile substantially. Winners will be
highlighted on their NTO’s website and will receive exposure as a national best practice operator
during press conferences and trade shows such as ATF, TRAVEX, ITB and WTM.
In addition, winners will be highlighted on ASEAN’s website www.aseantourism.travel
will be invited on stage to receive a trophy and recognition during the ASEAN sustainable
tourism awards event, which will be part of the ASEAN Tourism Forum in Brunei Darussalam,
Mr. Sounh Manivong, Director General of Tourism Marketing Department, Ministry of
Information, Culture and Tourism said some of the key objectives of the awards were to boost
the profile and importance of sustainable tourism businesses in Southeast Asia, promote
responsible tourism in all ASEAN countries, combat seasonality, and rebalance tourist flows
towards best practice tourism experiences.
“The diversity and quality of ASEAN’s sustainable tourism options are amazing,” said Mr.
Sounh “The aim of the awards is to prove it and empower green tourism practitioners.”
Of the two winners in each country, one will be “rural”, one will be “urban” to reaffirm that city
operators can be sustainable as much as rural ones.
The awards will take place every two years and will be themed. The inaugural awards 2020-
2021, which are now open for the 2nd awarding, the theme of ASTA for 2020 is “Culture and
Applications will be assessed by ASTA’s Master Assessors in the applicant’s country.
The deadline for submissions is 30th October 2019. Results will be announced in early December and the awarding ceremony will be take place on January 2020 during ASEAN Tourism Forum.