HO CHI MINH CITY, VIETNAM, August
27, 2019, Tuesday – The International
Travel Expo, Ho Chi Minh City (ITE HCMC)—the
largest and most established travel event in Vietnam and the Mekong sub-region—is
celebrating its 15th edition
The first show, held in 2005, had only two international
pavilions from Thailand and Cambodia, 43 buyers, and 86 booths. Most of the
exhibitors were local businesses, as the show was then designed as a platform
for domestic tourism enterprises to meet international visitors.
In the following years, Cambodia, Laos, Myanmar and
Thailand joined in, and the theme “Five Countries – Single Destination” was born. In 2009, the Mekong Tourism Alliance Awards was
launched to celebrate the best
tourism enterprises within the region. In 2010,
the event moved from Phu Tho Stadium to the larger Saigon Exhibition &
Convention Center to accommodate a bigger show and more visitors.
In 2017, the new ITE Awards was launched, with the
awards continuing to this edition. Today, ITE HCMC is the prime opportunity for
industry players and leading brands from airlines, hotels,
resorts and travel agents to showcase their latest tourism products and services,
source for quality agents and distributors,
and expand their business into Vietnam and the Mekong sub-region.
There are impactful networking opportunities including
customised business matching services, speed “dating” sessions, and
pre-scheduled business meetings; numerous informative seminars by industry
experts; and exciting social events.
Thank-You To All Partners & Supporters
The organisers of the event—
Vietnam National Administration of Tourism, Ho Chi Minh
City Department of Tourism, Vietnam Trade Fair & Advertising Joint Stock
(VINEXAD), and Informa Markets, are delighted, thankful, and humbled that the
show has grown so immensely in these 14 years, with some sellers exhibiting
every year since its inaugural show.
They want to thank all partners and companies for their
unwavering support, including the Ministry
of Tourism, Cambodia; the Ministry of Information, Culture and Tourism, Lao PDR; the Ministry
of Hotels & Tourism, Myanmar; and the Ministry of Tourism and Sports,
Kingdom of Thailand, the Ministry of Culture, Sports & Tourism, Vietnam,
and the People’s Committee of Ho Chi Minh City.
Mr. Bui Ta Hoang Vu, Director of the Department of Tourism of Ho Chi Minh City, one of the co-organisers, shared:
“As the 15th edition of ITE HCMC nears, we warmly welcome all visitors
to our lovely city,
and we will do our utmost to show
you a memorable time.”
*What’s New: Longer Exhibition
Hours, Larger Space
This 15th anniversary edition will enjoy a larger
exhibition space of two halls,
and extended operating hours from 9am to 7pm on all three days of the
event, which will be held on 5 – 7 September at the Saigon Exhibition &
Convention Center (SECC).
Previously, public visitors could visit the show only on
the last day. This year, travel bugs can scour hot promotional tour packages as
well as enjoy performances and games from 4pm on the first and second day, and
the entire day on the third.
*What’s New: Tourism Start-Up Forum & Pavilion
To address the increased reliance on technology and the
Internet in the tourism and hospitality industry, a Start-up Tourism Forum will
be held on 4 September at Rex Hotel to discuss fresh solutions, new perspectives,
and enhanced customer experiences.
Buyers and visitors can also visit the new Tourism
Start-Up pavilion in the exhibition hall. The exhibitors in this pavilion will
offer services including better security for travellers and their transactions,
better payment models for businesses and consumers, automation in hotels and
resorts, as well as personalisation of the travel and hospitality experience.
350 Exhibitors & 35,000
The organisers are expecting 350 exhibitors and 35,000
visitors to attend the show this year.
This year, ITE HCMC welcomes back exhibitors who have
participated in the event and given their unwavering support for the last 14
years. They include BenThanh Tourist, Cambodia Ministry of Tourism, Hanoi
Department of Tourism, Saigon Tourist, Vietnam Airlines, Vietravel, and Vung
Tau Department of Tourism.
Various new National Tourism Organisations (NTO) and
Tourism Promotion Organisations (TPO) are participating for the first time,
such as Gangwon Province; Shanghai Municipal
Administration of Culture
and Tourism; and Seoul
Also exhibiting are companies from popular tourism
hotspots such as Australia,
Cambodia, China, India, Japan, Korea, Laos, Malaysia, Myanmar, the Netherlands,
the Philippines, Singapore, Taiwan, Thailand, and United Arab Emirates (UAE).
Look out, too, for new exhibitors such as – Bamboo
Airways, Bic Camera & Ito Yokado, Changi Travel Services Pte Ltd, Explore
Tibet International Co. Ltd, Grand Howard Hotel, Hoshino Resorts TOMAMU –
HOKKAIDO, Hotel Shilla Co. Ltd, iFree Group Telecommunication, My Pro Guide
Inc., National Palace Museum, PPP Hotel & Resort, and Seven Luck / GLK
Grand Korea Leisure.
Visitors can also expect exhibitors from over 45
Vietnamese cities and provinces, such as An Giang, Ben Tre, Ca Mau, Can Tho,
Dong Thap, Hai Phong, Hanoi, Lam Dong, Ninh Binh, and Tien Giang.
Online Matching System for B2B
To ensure the highest efficiency and best business
outcomes for all exhibitors and buyers, ITE HCMC’s complimentary Online
Matching System is opened one month before
the event to allow the buyers and exhibitors to find the best matches and schedule B2B meetings in advance.
Over 7,600 B2B meetings were conducted in the 2018
edition. This year, the organisers are expecting to set a new record.
ITE HCMC Awards 2019
Another exciting highlight of the show is the ITE HCMC
Awards that recognise and honour the outstanding contributions of the
exhibitors and partners. The commendations come in three categories:
The ITE Partner Award (Diamond,
Gold, Silver, and Bronze) will be given to tourism businesses that have
contributed to and supported the
International Buyers and Media in the event.
The ITE Supporter Award will be
given to local and international
government organisations that participated in the event.
The Best Booth Design Award will be
given to exhibitors with the most
extraordinary booth design.
Insightful Seminars On Wide-Ranging Topics
A series of comprehensive seminars
will also be held during
the show, covering a diverse range of topics that
visitors will find deeply beneficial in keeping updated with the current travel trends.
One of them is the new Corporate
Travel Trend Forum, organised by Corporate
Travel Community. Trade visitors will glean precious insights, trends, and best
practices on corporate travel management from bespoke speakers in the regional
corporate travel community, covering topics like the Relationship Between
Corporate Travel and MICE; An Introduction of Strategic Meetings Management
Programme; and The Myths of Corporate Travel
The seminars and forums will also cover Medical Tourism,
The Rise of the Solo Traveler, Smart Tourism Development in Ho Chi Minh City,
Vietnam – Russia Tourism Cooperation, Vietnam - Middle East Tourism
Cooperation, and Vietnam – Korea Tourism Cooperation, as well as the following:
Ho Chi Minh City & Mekong Delta
Tourism Connection Forum: Conference on investment promotion into the culture, sports
and tourism infrastructure in Ho Chi Minh City and 13 provinces in the Mekong Delta;
Ho Chi Minh City & Mekong Delta
Tourism Connection Forum: Seminar on connecting and developing tourism products
and cooperation in human resource training, and promoting tourism between Ho
Chi Minh City and 13 provinces in the Mekong
Ho Chi Minh City & Mekong Delta
Tourism Connection Forum: Summit conference on development tourism linkage
between Ho Chi Minh City and 13
provinces in the Mekong Delta;
Hosted Buyers Programme
A prominent and longstanding feature in ITE HCMC, the
International Hosted Buyers Programme, will return this year with 250
international buyers who are outbound travel agents from over 50 countries and
territories, especially in the
four key areas of North America, Southeast Asia,
Northeast Asia and Western Europe. There will also be 50 outbound Vietnamese
The buyers come from companies in the leisure,
corporate, MICE, luxury, and special interest travel
sectors, and have been carefully chosen and approved by
an Advisory Committee comprising of travel industry professionals from
independent parties in the region. During the show, buyers will book
appointments with sellers, conduct buyer-seller meetings, and attend social
Hosted Media Programme
On top of that, the organisers will also host 40 media
(eminent online, trade, and travel media and bloggers) from 14 countries
including China, Dubai, France, Germany, Hong Kong, India, Italy, Korea,
Malaysia, the Philippines, Russia, Tunisia, Turkey, and the United Kingdom.
The hosted media will attend exclusive tours and
networking events featuring the most engaging Vietnamese characters as well as
the best of Ho Chi Minh City’s dining, cultural, and indigenous experiences.
ITE HCMC Confident Of Serving The Industry In Many More Editions
Mr. Michael Duck, Executive Vice President of Informa
Markets Asia, said: “Vietnam continues to witness strong sustained growth in
the tourism sector, with local and foreign companies pumping in more
investments and opening up new routes. We are thus confident that ITE HCMC will
continue to serve the tourism industries in Vietnam and
the Mekong sub-region far into the future.
“Recent news have been extremely encouraging. The
aviation industry in Vietnam will soon see a new airline,
Vinpearl Air, that will ply international routes after it received a business
license in July this year. In addition,
AirAsia inked a
Memorandum of Cooperation with local partners in
December last year, reaffirming its intention to set up a low-cost carrier in
Vietnam. The entry of these airlines is expected to make more parts of the
country easily accessible to both local and foreign tourists.”
In addition, the new luxury cruise vessel, the Mekong
Jewel, is also slated to begin its
journey down the Mekong River through Vietnam and Cambodia from 2020.
Its offshore itineraries will bring visitors
to Ho Chi Minh City and Phnom Penh among others.
Meanwhile, international brands have committed to
building more hotel accommodation in Vietnam. Oyo Hotels & Homes will be
investing US$50 million, aiming to become the largest hotel chain in Vietnam by
the end of 2020 with 20,000 rooms and a presence in 10 cities. Eastin Grand
Resort Vung Tau Vietnam aims to open 192 villas and 4,000 resort units by 2022,
while Centara Hotels & Resorts targets to open at least 20 new hotels by
Furthermore, the Asian Development Bank (ADB) has approved a US$45 million loan to Vietnam that will be used to develop secondary towns in Hoa
Binh, Nghe An, Quang Binh, Quang Tri and Thua Thien Hue provinces into
competitive tourist destinations. This is projected to benefit more than eight
million visitors annually.
The Mekong sub-region will also enjoy strong growth with
new tourism spots, new international hotel openings, and government action
plans to push the industry.
Strongly Endorsed by Countries in
the Mekong sub-region
ITE HCMC, organised by the Vietnam
National Administration of Tourism, Ho Chi
Minh City Department of Tourism, Vietnam Trade Fair & Advertising Joint
Stock (VINEXAD), and Informa Markets, is the only travel event endorsed by the
Tourism Alliance of all five countries in the Mekong sub-region.
the support from the Ministry of Tourism, Cambodia; the Ministry of
Information, Culture and Tourism, Lao PDR; the Ministry of Hotels &
Tourism, Myanmar; and the Ministry of Tourism and Sports, Kingdom
of Thailand. It is also
endorsed by the Ministry of Culture, Sports & Tourism, Vietnam, and the
People’s Committee of Ho Chi Minh City.
Dates and Hours: 5 – 6 September 2019
9.00am – 4.00pm
(For trade visitors)
4.00pm – 7.00pm
(For trade and public visitors)
7.00pm (For trade and public visitors)
Venue: Saigon Exhibition & Convention Center (SECC)
799 Nguyen Van
Linh Street, District 7, Ho Chi Minh City, Vietnam
more event information, please contact:
Ms Violet Yong Exhibition Director Informa Markets
About ITE HCMC
The event, established in 2005, is the key international
tourism event in Vietnam, and the largest event
of its kind in the Mekong sub-region for both inbound
and outbound markets,
attracting hundreds of international exhibitors and hosted buyers. Recognised
as Vietnam’s one and only National Tourism Event by the Ministry of Culture,
Sports & Tourism, it is also the only travel event endorsed by the Tourism
Alliance of all five countries in the Mekong
Trade and public visitors totaled over 30,000 in the last edition
held in 2018. ITE HCMC 2018 is organised
by the Vietnam National Administration of Tourism; Ho Chi Minh City
Department of Tourism; VINEXAD Trade Fair & Advertising JSC; and Informa
Markets. Please visit http://www.itehcmc.com for more